
Selling Snake Oil in the Age of AI
We’re living in a time where Artificial Intelligence is everywhere—at least in marketing pitches. Every week, I see self-proclaimed “AI Experts” pop up on LinkedIn, Facebook, and YouTube, offering to “transform your business with AI.” The problem? They don’t know the first thing about AI. They don’t use it in their own businesses. And they couldn’t tell you the difference between ChatGPT and a chatbot template if their life depended on it. The AI Paradox: Selling What You Don’t Use If